#Galaxy candybar series

Moor Insights & Strategy, like all research and tech industry analyst firms, provides or has provided paid services to technology companies. Note: Moor Insights & Strategy writers and editors may have contributed to this article. The one obvious feature to do this with, in my opinion, is the S22 Ultra’s still unmatched zoom capabilities.

#Galaxy candybar series

That also means that Samsung should lean more heavily into raising awareness of what sets the S22 and S22 Ultra apart from the Z series and, for that matter, Samsung’s competitors’ flagship devices.

That means that if you care about having the best camera that Samsung has to offer, the S22 Ultra will still likely be your best bet until next year when Samsung launches the S23 Ultra. It didn’t happen with the S21 Ultra and Z Fold3 and didn’t happen this year either. However, very few people, including myself expected that Samsung would pull off a miracle and ship the exact same camera configuration in the Galaxy Z Fold4 that it did in the S22 Ultra. They also know that the company just announced a new line of Z foldable phones this month on August 10th. Samsung Galaxy 22 Ultra Moor Insights & StrategyĪ lot of people know that Samsung’s S22 Ultra is the company’s flagship ‘candybar’ phone. With the S22 Ultra, you can get great pictures or even excellent video, regardless of how bad your seats at an event might be. In the time that I’ve had the S22 Ultra and the S21 Ultra, the photos I’ve taken with the devices have never ceased to amaze friends, family and bystanders. While admittedly my seats are quite good, none of my friends have been able to capture really close shots of the players in action, except me. Real World ApplicationsI have attended my fair share of the Padres’ games here in San Diego at Petco Park. This camera delivers photo experiences that people previously could only dream of, yet many are still unaware of its capability even as they go back to attending baseball and soccer games and concerts and prepare for the upcoming NFL season. The S22 Ultra improves upon last year’s S21 Ultra with slightly better telephoto performance. The S21 Ultra launched last year during the height of the pandemic and I can understand not wanting to focus on the benefits of a telephoto camera at a concert, but to ignore it with the S22 Ultra as events start to come back feels like a wasted opportunity. While the pandemic has certainly affected some companies’ marketing messaging and focus, especially people’s smartphone camera use cases, I can’t help but think that Samsung could be better positioning the Galaxy S Ultra series better.